') no-repeat center / 30px 24px transparent; border:0; cursor:pointer; margin:auto; padding:0; width:64px; height:64px; } [data-tadevel-template="web/frame-nav"].top-nav .top-nav-left-bar{ position:absolute; left:0; top:0; bottom:0; display:flex; align-items:center; } [data-tadevel-template="web/frame-nav"].top-nav .top-nav-right-bar{ position:absolute; right:0; top:0; bottom:0; display:none; } [data-tadevel-template="web/frame-nav"].top-nav .center-bar{ position:absolute; top:0; right:64px; bottom:0; left:64px; text-align:center; } [data-tadevel-template="web/frame-nav"].top-nav .center-bar a{ display:block; height:100%; } [data-tadevel-template="web/frame-nav"].top-nav .center-bar a .logo{ position:absolute; top:0px; right:0px; bottom:0px; left:0px; margin:auto; --object-fit:contain; } @media (prefers-color-scheme: dark){ body[data-dark-available] [data-tadevel-template="web/frame-nav"].top-nav{ background-color:black; color:var(--primary-text-color); } body[data-dark-available] [data-tadevel-template="web/frame-nav"].top-nav .hamburger{ filter:contrast(0) brightness(2); } } @media print{ [data-tadevel-template="web/frame-nav"].top-nav .top-nav-left-bar, [data-tadevel-template="web/frame-nav"].top-nav .top-nav-right-bar{ display:none; } } [data-tadevel-template="web/frame-nav"].nav-hidden{ transform:translateY(-100%) translateY(-4px); } *{ box-sizing:border-box; } body{ --primary-background-color:#ffffff; --primary-text-color:#212121; --secondary-background-color:#eeeeee; --secondary-text-color:#6c6c6c; --primary-safe30-color:#314577; --primary-safe45-color:#314577; --primary-safe71-color:#314577; --accent-safe30-color:#F56900; --accent-safe45-color:#C35300; --accent-safe71-color:#913E00; word-wrap:break-word; background-color:var(--primary-background-color); color:var(--primary-text-color); --spacing-horizontal:12px; --primary-color:#314577; --primary-contrast-color:#ffffff; --accent-color:#ff6d00; --accent-contrast-color:#212121; --error-color:#dd2c00; } @media (min-width: 768px){ body{ --spacing-horizontal:16px; } } @media (prefers-color-scheme: dark){ body[data-dark-available]{ --primary-background-color:#212121; --primary-text-color:#ffffff; --secondary-background-color:black; --secondary-text-color:#acacac; --primary-safe30-color:#4A68B4; --primary-safe45-color:#5E85E5; --primary-safe71-color:#6994FF; --accent-safe30-color:#FF6D00; --accent-safe45-color:#FF6D00; --accent-safe71-color:#FF6E00; } } body{ margin:0; --object-fit:contain; --object-position:center; } a, a:hover, a:active{ text-decoration:inherit; color:inherit; } img{ object-fit:var(--object-fit); object-position:var(--object-position); } img.emoji{ height:1em; width:1em; margin:0 0.05em 0 0.1em; vertical-align:-0.1em; } img[lazy-src]:not([alt=""]), img[lazy-srcset]:not([alt=""]), source[lazy-src] + img:not([alt=""]), source[lazy-srcset] + img:not([alt=""]){ opacity:0; } amp-img .amp-active{ display:none; } iframe[id^="google_ads_iframe_"]{ display:block; margin:auto; } .spacing-padding{ padding:8px; } .spacing-margin{ margin:8px; } .padding{ padding-left:12px; padding-right:12px; } @media (min-width: 768px){ .padding{ padding-left:16px; padding-right:16px; } } .row{ margin-left:calc(-1 * var(--spacing-horizontal)); margin-right:calc(-1 * var(--spacing-horizontal)); } .singleline{ text-overflow:ellipsis; white-space:nowrap; overflow:hidden; } .flex{ display:flex; } @media (max-width: 767px){ .if-nsm{ display:none; } } @media (min-width: 768px){ .if-sm{ display:none; } } .centered-content{ text-align:center; } .centered-content > div{ display:block !important; margin:auto !important; text-align:center; } @media (min-width: 768px){ .page-content{ border-left:1px solid #eee; border-right:1px solid #eee; } } @media (prefers-color-scheme: dark){ html[data-dark-available] .page-content{ border-color:black; } } .columns{ position:relative; margin-left:calc(-1 * var(--spacing-horizontal)); margin-right:calc(-1 * var(--spacing-horizontal)); } .columns .column-main{ padding:16px var(--spacing-horizontal) 0; margin:0; } @media (min-width: 970px){ .columns .column-main{ width:calc(100% - 300px - var(--spacing-horizontal) - var(--spacing-horizontal)); } } .columns .column-aux{ padding:16px var(--spacing-horizontal) 0; } .columns .column-aux > *{ margin-bottom:16px; } @media (min-width: 970px){ .columns .column-aux{ width:300px; box-sizing:content-box; } } @media (min-width: 970px){ .columns{ display:flex; } .columns > *{ flex-shrink:0; } } .container{ padding-left:12px; padding-right:12px; position:relative; margin:auto; } @media (min-width: 768px){ .container{ padding-left:16px; padding-right:16px; } } @media (min-width: 1024px){ .container{ width:calc(970px + 16px + 16px); } } title-header, .title-header{ display:block; text-transform:uppercase; font-weight:600; font-size:28px; line-height:1.8; } .photo{ padding-bottom:56.25%; position:relative; background-size:cover; background-position:center; } #frame-content > .frame-separator{ height:8px; background-color:var(--secondary-background-color); } #frame-content > .frame-loading::before{ display:block; content:'Cargando contenido...'; text-align:center; padding:64px 64px 512px; color:var(--secondary-text-color); text-transform:uppercase; font-size:16px; } share-button-set{ opacity:0; transition:opacity 0.2s ease-in; } body:not([my-unresolved]) share-button-set{ opacity:1; } view-offline{ padding:8px 16px; background:#d32f2f; color:white; text-transform:uppercase; font-size:14px; font-weight:bold; text-align:center; box-shadow:0 2px 4px grey; display:none; } body.offline view-offline{ display:block; } body.debugging [data-tadevel-template]{ border:4px solid blue; } body.debugging [data-tadevel-template] .hint{ position:absolute; top:0; left:0; color:blue; text-transform:uppercase; font-weight:bold; background:white; font-size:12px; } x-carousel{ position:relative; display:block; } x-carousel .x-carousel-content{ width:100%; display:flex; flex-direction:row; -ms-scroll-snap-type:x mandatory; scroll-snap-type:x mandatory; overflow-x:scroll; overflow-y:hidden; padding-bottom:4px; } x-carousel .x-carousel-content::-webkit-scrollbar{ width:2px; height:2px; } x-carousel .x-carousel-content::-webkit-scrollbar-track{ background:rgba(0, 0, 0, 0.1); } x-carousel .x-carousel-content::-webkit-scrollbar-thumb{ background:rgba(0, 0, 0, 0.5); } x-carousel .x-carousel-content > *{ flex-shrink:0; scroll-snap-align:start; } #onesignal-popover-container{ z-index:3 !important; } view-firebase-prompt, view-install-prompt{ will-change:transform; top:initial; bottom:0; transition:transform 0.2s ease-in; transform:translateY(100%); filter:none; } view-firebase-prompt[shown], view-install-prompt[shown]{ filter:drop-shadow(0px 2px 4px #00000088); transform:translateY(0); } @media (min-width: 768px){ view-firebase-prompt, view-install-prompt{ top:0; bottom:initial; transform:translateY(-100%); } view-firebase-prompt[shown], view-install-prompt[shown]{ filter:drop-shadow(0px -2px 4px #00000088); transform:translateY(0); } } [data-tadevel-template="web/toolbar-wrapper"]{ z-index:3; position:fixed; bottom:0; margin:auto; left:0; right:0; background:white; width:100%; filter:drop-shadow(2px 4px 6px black); color:#333; transition:transform 0.2s ease-in; } [data-tadevel-template="web/toolbar-wrapper"] > #view-toolbar-wrapper-content{ position:absolute; top:100%; width:100%; background:white; } [data-tadevel-template="web/toolbar-wrapper"] view-toolbar{ display:block; min-height:48px; } @media (min-width: 768px){ [data-tadevel-template="web/toolbar-wrapper"]{ width:-moz-fit-content; width:fit-content; min-width:480px; } } [data-tadevel-template="web/article"]{ display:block; position:relative; } @media (min-width: 970px){ [data-tadevel-template="web/article"] .columns .column-main{ padding:16px 64px 0; } } @media (min-width: 768px){ [data-tadevel-template="web/article"] .column-aux{ border:none; } } [data-tadevel-template="web/article"] .article-body{ color:#444; } @media (prefers-color-scheme: dark){ body[data-dark-available] [data-tadevel-template="web/article"] .article-body{ color:#f0f0f0; } } [data-tadevel-template="web/article"] .article-list:not([data-length="1"]) [is="widget-article"]{ box-shadow:none; align-items:center; } [data-tadevel-template="web/article"] .article-list:not([data-length="1"]) [is="widget-article"] .photo{ width:96px; height:64px; } [data-tadevel-template="web/article"] .article-list:not([data-length="1"]) [is="widget-article"] .detail{ padding:0 8px !important; } [data-tadevel-template="web/article"] .article-list:not([data-length="1"]) [is="widget-article"] .detail .title{ font-weight:bold; } [data-tadevel-template="web/article"] .article-list:not([data-length="1"]) widget-article .detail .title{ font-weight:normal; } [data-tadevel-template="web/article"] .article-body a{ text-decoration:none; color:var(--accent-safe45-color); } [data-tadevel-template="web/article"] .article-body a:hover{ text-decoration:underline; } @media (max-width: 768px){ [data-tadevel-template="web/article-columns"] .column-aux{ display:block !important; } [data-tadevel-template="web/article-columns"] x-floating-content{ position:relative !important; } } [data-tadevel-template="web/article-header"]{ line-height:1.5; } [data-tadevel-template="web/article-header"] .article-title{ font-size:40px; font-family:'Patua One', 'Trebuchet MS'; font-weight:normal; } [data-tadevel-template="web/article-header"] .article-date{ font-family:Trebuchet MS; } [data-tadevel-template="web/article-header"] .article-kicker{ display:inline; background:none; color:var(--accent-safe45-color); font-weight:normal; font-size:18px; padding:0; } [data-tadevel-template="web/article-header"] .article-kicker:empty{ background-color:transparent; display:none; } [data-tadevel-template="web/article-header"] .article-deck{ font-size:24px; } [data-tadevel-template="web/article-header"] share-button-set{ height:48px; } [data-tadevel-template="web/article-header"] share-button-set share-button.style-scope.share-button-set{ width:48px; height:48px; } [data-tadevel-template="web/article-header"] share-button-set share-button.style-scope.share-button-set img.share-button.style-scope{ padding:14px; } [data-tadevel-template="web/article-header"] .wrapper.share-button{ background-color:transparent !important; } [data-tadevel-template="web/article-header"] .wrapper.share-button img.share-button{ filter:brightness(0) contrast(1); } [data-tadevel-template="web/article-header"] .wrapper.share-button iron-icon.share-button{ padding:12px; fill:#222; } @media (prefers-color-scheme: dark){ body[data-dark-available] [data-tadevel-template="web/article-header"] .wrapper.share-button iron-icon.share-button{ fill:white; } } @media (max-width: 768px){ [data-tadevel-template="web/article-header"] .article-title{ font-size:30px; line-height:1.5; } [data-tadevel-template="web/article-header"] .article-deck{ font-size:16px; } } [data-tadevel-template="web/frame"] x-player.vivo-player{ background:black; position:fixed; top:64px; bottom:0; left:0; right:0; z-index:1; } @media (min-width: 768px){ [data-tadevel-template="web/frame"] x-player.vivo-player{ top:74px; } } [data-tadevel-template="web/frame"] body.superportada .top-nav:not(.floating){ transition:all 0.2s ease-in !important; background-color:hsla(223, 62%, 13%, 0.5) !important; } [data-tadevel-template="web/frame"] body.superportada component-row:first-of-type{ transform:translateY(-74px); } [data-tadevel-template="web/frame"] body.superportada component-row:first-of-type title-header{ display:none !important; } [data-tadevel-template="web/frame"] body.superportada component-row:first-of-type .row-style-superportada-top .detail{ transform:translateY(74px); } [data-tadevel-template="web/frame"] body.superportada component-row:first-of-type .category{ display:none !important; } [data-tadevel-template="web/frame"]{ overflow-x:hidden; } [data-tadevel-template="web/frame"] view-firebase-prompt, [data-tadevel-template="web/frame"] view-install-prompt{ z-index:4; } [data-tadevel-template="web/frame"] .youvideo{ position:relative; width:100%; height:0; padding-bottom:56%; } [data-tadevel-template="web/frame"] .youvideo iframe{ position:absolute; left:0; top:0; width:100%; height:100%; } [data-tadevel-template="web/frame"] body.category-deportes .top-nav{ background-color:#FFA836 !important; } [data-tadevel-template="web/frame"] body.category-deportes img.style-scope.frame-separator{ filter:contrast(0) brightness(2); } [data-tadevel-template="web/frame"] body.category-deportes .top-nav-en-vivo{ background-color:#000000 !important; } [data-tadevel-template="web/frame"] body.category-espect_culos .top-nav{ background-color:#DD2687 !important; } [data-tadevel-template="web/frame"] body.category-espect_culos img.style-scope.frame-separator{ filter:contrast(0) brightness(2); } [data-tadevel-template="web/frame"] body.category-mujer .top-nav{ background-color:#3b0036 !important; } [data-tadevel-template="web/frame"] body.category-mujer img.style-scope.frame-separator{ filter:contrast(0) brightness(2); } [data-tadevel-template="web/frame"] body.category-flashes{ background-color:#1d93d1 !important; color:#ffffff !important; } [data-tadevel-template="web/frame"] body.category-flashes .page-front{ border-top:0px solid !important; } [data-tadevel-template="web/frame"] body.category-flashes .columns .column-aux{ display:none !important; } [data-tadevel-template="web/frame"] body.category-flashes article-body{ display:none !important; } [data-tadevel-template="web/frame"] body.category-flashes [data-tadevel-template="web/front/row"].row-style-encabezado .category{ display:none !important; } [data-tadevel-template="web/frame"] body.category-flashes page-article{ color:#ffffff !important; } [data-tadevel-template="web/frame"] body.category-flashes page-article .gallery{ background-color:#1d93d1 !important; } [data-tadevel-template="web/frame"] body.category-flashes .kicker{ display:none !important; } [data-tadevel-template="web/frame"] body.category-flashes .kicker:empty{ display:none !important; } [data-tadevel-template="web/frame"] body.category-flashes .category{ display:none !important; } @media (min-width: 768px){ [data-tadevel-template="web/frame"] body.category-flashes .top-nav{ background-color:#1d93d1 !important; box-shadow:0 0 4px #80808000; } [data-tadevel-template="web/frame"] body.category-flashes [data-tadevel-template="web/article-gallery"] .x-carousel-content{ height:100% !important; padding:0; } } @media (max-width: 768px){ [data-tadevel-template="web/frame"] body.category-flashes .top-nav{ background-color:#1d93d1 !important; box-shadow:0 0 4px #80808000; } [data-tadevel-template="web/frame"] body.category-flashes [data-tadevel-template="web/article-gallery"] .x-carousel-content{ height:100% !important; padding:0; } } [data-tadevel-template="web/frame"] body.category-flashes [data-tadevel-template="web/article"] .article-body{ } [data-tadevel-template="web/frame"] body.category-flashes widget-article{ background-color:#000000 !important; } [data-tadevel-template="web/frame"] body.category-flashes .article-body{ height:30px !important; } [data-tadevel-template="web/frame"] body.category-flashes title-header{ display:none; } [data-tadevel-template="web/frame"] body.category-flashes .article-kicker{ background-color:red !important; color:white !important; } [data-tadevel-template="web/frame"] body.category-flashes img.style-scope.frame-separator{ -webkit-filter:contrast(0) brightness(2); filter:contrast(0) brightness(2); } [data-tadevel-template="web/frame"] x-player.vivo-player-medio{ background:black; position:fixed; top:64px; bottom:0; left:0; right:0; z-index:1; } @media (min-width: 768px){ [data-tadevel-template="web/frame"] x-player.vivo-player-medio{ top:74px; } } [data-tadevel-template="web/frame"] body.canal10 .data-marquee.container, [data-tadevel-template="web/frame"] body.category-canal-10 .data-marquee.container{ display:none!important; } [data-tadevel-template="web/frame"] body.canal10 .top-nav, [data-tadevel-template="web/frame"] body.category-canal-10 .top-nav{ background-color:#3462ab !important; } [data-tadevel-template="web/frame"] body.canal10 img.style-scope.frame-separator, [data-tadevel-template="web/frame"] body.category-canal-10 img.style-scope.frame-separator{ filter:contrast(0) brightness(2); } [data-tadevel-template="web/frame"] body.universidad580 .data-marquee.container, [data-tadevel-template="web/frame"] body.category- .data-marquee.container, [data-tadevel-template="web/frame"] body.category-radio-universidad .data-marquee.container{ display:none!important; } [data-tadevel-template="web/frame"] body.universidad580 .top-nav, [data-tadevel-template="web/frame"] body.category- .top-nav, [data-tadevel-template="web/frame"] body.category-radio-universidad .top-nav{ background-color:#679d2f !important; } [data-tadevel-template="web/frame"] body.universidad580 img.style-scope.frame-separator, [data-tadevel-template="web/frame"] body.category- img.style-scope.frame-separator, [data-tadevel-template="web/frame"] body.category-radio-universidad img.style-scope.frame-separator{ filter:contrast(0) brightness(2); } [data-tadevel-template="web/frame"] body.fm1023 .data-marquee.container, [data-tadevel-template="web/frame"] body.fm1023 .data-marquee.container, [data-tadevel-template="web/frame"] body.category-102_3-fm .data-marquee.container{ display:none; } [data-tadevel-template="web/frame"] body.fm1023 .top-nav, [data-tadevel-template="web/frame"] body.fm1023 .top-nav, [data-tadevel-template="web/frame"] body.category-102_3-fm .top-nav{ background-color:#e1023f !important; } [data-tadevel-template="web/frame"] body.fm1023 img.style-scope.frame-separator, [data-tadevel-template="web/frame"] body.fm1023 img.style-scope.frame-separator, [data-tadevel-template="web/frame"] body.category-102_3-fm img.style-scope.frame-separator{ filter:contrast(0) brightness(2); } [data-tadevel-template="web/frame"] body.canalU .data-marquee.container, [data-tadevel-template="web/frame"] body.category-canal-u .data-marquee.container{ display:none; } [data-tadevel-template="web/frame"] body.canalU .top-nav, [data-tadevel-template="web/frame"] body.category-canal-u .top-nav{ background-color:#024472 !important; } [data-tadevel-template="web/frame"] body.canalU img.style-scope.frame-separator, [data-tadevel-template="web/frame"] body.category-canal-u img.style-scope.frame-separator{ filter:contrast(0) brightness(2); } [data-tadevel-template="web/frame"] body.corona .data-marquee.container{ display:none; } [data-tadevel-template="web/frame"] body.corona .page-front{ border-top:0px solid!important; } [data-tadevel-template="web/frame"] body.corona .top-nav{ background-color:#005685 !important; } [data-tadevel-template="web/frame"] body.corona img.style-scope.frame-separator{ filter:contrast(0) brightness(2); } [data-tadevel-template="web/frame"] body.ultimas-noticias{ } [data-tadevel-template="web/frame"] body.ultimas-noticias .data-marquee.container{ display:none; } [data-tadevel-template="web/frame"] body.ultimas-noticias .page-front{ border-top:0px solid!important; } [data-tadevel-template="web/frame"] body.flash .data-marquee.container{ display:none; } [data-tadevel-template="web/frame"] body.flash .page-front{ border-top:0px solid!important; } [data-tadevel-template="web/frame"] body.flash .top-nav{ background-color:#1d93d1 !important; } [data-tadevel-template="web/frame"] body.flash img.style-scope.frame-separator{ filter:contrast(0) brightness(2); } [data-tadevel-template="web/frame"] body.Activemos .data-marquee.container{ display:none; } [data-tadevel-template="web/frame"] body.Activemos .page-front{ border-top:0px solid!important; } [data-tadevel-template="web/frame"] body.Activemos .top-nav{ background-color:#0e140c !important; } [data-tadevel-template="web/frame"] body.Activemos img.style-scope.frame-separator{ filter:contrast(0) brightness(2); } [data-tadevel-template="web/frame"] body.Opinion .data-marquee.container{ display:none; } [data-tadevel-template="web/frame"] body.Opinion .page-front{ border-top:0px solid!important; } [data-tadevel-template="web/frame"] body.Opinion .top-nav{ background-color:#000000 !important; } [data-tadevel-template="web/frame"] body.Opinion img.style-scope.frame-separator{ filter:contrast(0) brightness(2); } body[data-tadevel-template="web/frame-body"] .drawer-separator{ background:#322060; color:white; text-transform:uppercase; font-size:12px; font-weight:bold; text-align:center; padding:4px; } body[data-tadevel-template="web/frame-body"] button{ font-family:inherit; } body[data-tadevel-template="web/frame-body"] img.style-scope.frame-separator{ padding:16px !important; } body[data-tadevel-template="web/frame-body"] title-header{ text-transform:initial; font-weight:bold; } body[data-tadevel-template="web/frame-body"] app-drawer .categories{ font-size:14px; } body[data-tadevel-template="web/frame-body"] app-drawer input{ font-family:inherit; } body[data-tadevel-template="web/frame-body"] app-drawer li{ height:36px !important; line-height:36px !important; } body[data-tadevel-template="web/frame-body"] app-drawer li:hover{ background-color:#f0f0f0; } @media (max-width: 768px){ body[data-tadevel-template="web/frame-body"] x-floating{ overflow:initial !important; } body[data-tadevel-template="web/frame-body"] #onesignal-popover-container, body[data-tadevel-template="web/frame-body"] #onesignal-bell-container{ z-index:3 !important; } body[data-tadevel-template="web/frame-body"] #onesignal-bell-container.onesignal-reset.onesignal-bell-container-bottom-right{ bottom:54px; } } @media (min-width: 1280px){ body[data-tadevel-template="web/frame-body"] .container{ width:1280px !important; } } body[data-tadevel-template="web/frame-body"]{ font-family:'Rubik', Arial; } [data-tadevel-template="web/frame-body"] .page-content{ border:none; } [data-tadevel-template="web/frame-body"] view-weather .weather{ flex-direction:row-reverse; } [data-tadevel-template="web/frame-body"] view-weather .weather .data{ margin-right:16px; } [data-tadevel-template="web/frame-body"] .data-marquee{ font-weight:normal; color:var(--primary-safe45-color); height:54px; align-items:center; } [data-tadevel-template="web/frame-body"] .data-marquee strong{ color:var(--accent-safe45-color); font-weight:normal; } body.superportada[data-tadevel-template="web/frame-body"]{ --superportada-nav-size:96px; } @media (min-width: 768px){ body.superportada[data-tadevel-template="web/frame-body"]{ --superportada-nav-size:160px; } } body.superportada[data-tadevel-template="web/frame-body"] component-row:first-of-type{ overflow:initial; position:relative; top:calc(-1 * var(--superportada-nav-size)); transform:none; margin-bottom:calc(-1 * var(--superportada-nav-size)); } body.superportada[data-tadevel-template="web/frame-body"] component-row:first-of-type .row-style-superportada-top [is="widget-article"]{ margin:0px -24px; } body.superportada[data-tadevel-template="web/frame-body"] component-row:first-of-type .row-style-superportada-top [is="widget-article"] .detail{ transform:none; bottom:30%; position:absolute; top:auto; left:0; right:0; padding:16px 32px !important; 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} [data-tadevel-template="web/frame"] body.Ubi_multimedia_Mujer [data-tadevel-template="web/front/row"].row-style-encabezado .category{ display:none!important; } [data-tadevel-template="web/frame"] body.Ubi_multimedia_Mujer page-article{ color:#FFFFFF !important; } [data-tadevel-template="web/frame"] body.Ubi_multimedia_Mujer page-article .gallery{ background-color:#000000 !important; } [data-tadevel-template="web/frame"] body.Ubi_multimedia_Mujer .kicker{ display:none!important; } [data-tadevel-template="web/frame"] body.Ubi_multimedia_Mujer .kicker:empty{ display:none!important; } [data-tadevel-template="web/frame"] body.Ubi_multimedia_Mujer .category{ display:none!important; } @media (min-width: 768px){ [data-tadevel-template="web/frame"] body.Ubi_multimedia_Mujer .top-nav{ background-color:#000000 !important; box-shadow:0 0 4px #80808000; } [data-tadevel-template="web/frame"] body.Ubi_multimedia_Mujer [data-tadevel-template="web/article-gallery"] .x-carousel-content{ height:100%!important; 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7 de sep. de 2024
experiencia musical
La DJ virtual de Spotify: una nueva era para la música en Latinoamérica La plataforma lanza una nueva forma de escuchar tus canciones favoritas guiada por una Inteligencia Artificial. martes 23 de julio de 2024 16:08 Spotify - Foto Getty Images ------------------ publicidad ------------------
Spotify, la plataforma líder en streaming musical, ha dado un paso más en la personalización de la experiencia de sus usuarios en Latinoamérica al lanzar su innovadora función de DJ con Inteligencia Artificial en español. Esta herramienta, que debutó en 2023 para el mercado angloparlante, ahora está disponible en nuestra región, ofreciendo una experiencia única y personalizada para los usuarios Premium. La esencia de esta función es proporcionar una playlist adaptada a los gustos individuales de cada usuario, presentada por la voz cálida y amigable de una DJ virtual. En Latinoamérica, la encargada de dar vida a esta DJ es Olivia “Livi” Quiroz Roa , una locutora mexicana que guía a los oyentes a través de una experiencia musical hecha a medida. “Hola, hola, ¿qué tal? Estoy feliz de estar aquí contigo. Mi nombre es Livi, vivo en Ciudad de México y a partir de este momento voy a ser tu DJ personal en Spotify”, se presenta Livi, prometiendo conectar a los usuarios con su música favorita todos los días. La función, aún en versión beta, se encuentra disponible exclusivamente para los usuarios Premium de Spotify. Para acceder a ella, basta con buscar "DJ" en la lupa de la aplicación o dirigirse al apartado "Creadas para vos" y presionar el botón DJ, identificado con un ícono circular verde sobre un fondo azul. La experiencia que ofrece esta DJ virtual es más que una simple lista de reproducción. A diferencia de las playlists tradicionales, la IA DJ de Spotify incluye separadores con información sobre las canciones y artistas que se están escuchando, lo que, según la compañía, incrementa el nivel de escucha. Además, utiliza la técnica de crossfade, reduciendo gradualmente el volumen de una canción mientras aumenta el de la siguiente, imitando el estilo de un DJ profesional. La personalización es el pilar de esta función. Si la música que suena no se ajusta al gusto o al estado de ánimo del usuario, con solo tocar el botón de DJ, Livi intervendrá de inmediato. “Ok, escuchemos algo diferente”, dice la DJ, y ajusta la selección musical basándose en el algoritmo personalizado de cada usuario. Este enfoque no solo garantiza una experiencia musical más satisfactoria, sino que también es un claro ejemplo de cómo la inteligencia artificial puede mejorar la interacción con la tecnología cotidiana. Los datos del uso de esta función en el mercado angloparlante son prometedores: Spotify ha observado un aumento del dosciento por ciento en el consumo de música a través de la IA DJ en el último año. Este dato sugiere que la adopción de esta tecnología podría tener un impacto similar en los hábitos de escucha de los usuarios en Latinoamérica, incrementando aún más la ya masiva popularidad de la plataforma.
Spotify sigue apostando por la innovación y la personalización para mantenerse a la vanguardia del mercado de streaming musical. Con el lanzamiento de su DJ con Inteligencia Artificial en español , la plataforma ofrece una herramienta que no solo enriquece la experiencia auditiva de sus usuarios, sino que también establece un nuevo estándar en la personalización y el uso de la tecnología en la música.
(Fuente: Rolling Stone)